27 June 2011
In what began as a small but powerful rumble at the earth's core, a new movement captured the attention of the fashion industry. This trailblazing first wave of style bloggers has redefined the way we absorb culture, much like the British invasion nearly 50 years ago.
If I'm marking the timeline correctly, the domino effect started toward the end of 2009 with Twitter playing the catalyst. With each new tweet and blog post, relationships were being formed and some others further solidified. A following was created.
2010 marked the first chapter in a series of breakthroughs. "Sewn From The Soul" and "Black Ivy" were both a commercial success with appearances in GQ. Menswear label Run Of The Mill launched. Blogger Cons and roundtable discussions commenced. Before long, avenues that were once difficult to explore suddenly became within a shorter reach.